I discuss the 10% rule.
It’s easy to get to 50% in your art.
Then it gets progressively harder.
Breaking into the 80% is hard, and many photographers work to stay in that group hoping to push into the 90% group. The ninety percent group… Hard to do.
Going to the top 10%…
When most people are doing as little to get by as possible, what does it say when you do as much as you can to deliver something small? It means you care more about them than you do about what is expected. It means you are going out of your way to deliver more than most would. And that means you win.
Treat every gig as though it was a ten thousand dollar shoot. Every gig. Remember, you agreed to the fee, the quality of the work has to be top notch no matter what fee you negotiated.
To set yourself apart, do more than was expected. Do more than most others do. Go the extra mile to deliver something more unique, with more value to the ones who get it.
A recent downhill skiing event (speeds of 80-90 miles an hour on skis and a steep mountain):
Fastest skier down the mountain: #1 | 1:27.97
Slowest skier down the mountain: #24 | 1:35.11
Yeah, the last skier is in the top of the skiers in the world, but he was 10% off of the time of the best.
If he gets 1% better each month for the next ten months… just imagine.
What are you going to do to get to that 90% club?
(If the gig is worth $20,000, of course you should not do it for $10,000. Did I really have to say that? Heh.)
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Lighting Essentials is a place for serious photographers.
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