Selina Maitreya, a great friend to Lighting Essentials, is having a second Clarion Call. If you were on the last one, you will remember how cool it was. And if you missed it, you missed one of the most important two days of photography information in a long time.

Well, don’t miss this one. Coming in June, the Clarion Call II features some wonderful speakers and real information you can use the very next day. And this is focused on pricing, negotiation and business.

Hit the jump at the end of this page for an audio interview and a special offer for you all.

This kind of information is so hard to find. Difficult to get in art school, not found on too many blogs, and simply impossible to buy, access to experts is something that rarely happens. These presenters are not academics, they are in the trenches every day. They are coming to tell you the kind of information that only insiders have access to.

This is an opportunity like few others.

Ask yourself if it is more important to get a new plugin or action than to get negotiating information from an industry insider? Will a new lens get you the kind of real-world marketing advice you will get from this group? What is more valuable to you than information? Solid, real, and deep information.

As you can see, I am pretty excited about this upcoming Clarion Call. You should be too.

First, here is the information on the speakers, directly from Selina’s page. (Don’t worry, a link is on the second page…)

Selina Maitreya – Portfolio Princess
Envision Value
As the Portfolio Princess, Selina not only understands what goes into a great portfolio of work, but what makes up a great portfolio of skills. The perfect selling equation sounds like this: Sell your value, rather than lower your fees. Selina’s take on a photographer’s value is singular and powerful. Her blend of spiritual thinking and practical doing, provides a multiple dimensional platform on which photographers can base their brand.

She will focus on the idea and fact that value sells. You’ll learn how to build and live your own value. Selina will help you focus your work, your vision, your value and even, your life. Sell your vision without giving up a thing.

Aric Rist – NIKE Global Branding Photography Manager
Just View It
You may have heard of Aric’s employer… a little shoemaker out of Oregon. This is your opportunity to hear what turns the head of the man who hires the photographers for Nike. These are lessons that will apply to all photographers selling in any industry. Aric discusses the bidding process, licensing, how the assignment process works and why some jobs are worth more than others. Hear Aric speak on what’s really going on for him, his pet peeves and his advice on how you can better serve your clients and yourself during the negotiation process. Swoosh in and eavesdrop on this enlightening conversation.

Beverly Adler – Art Buyer and Consultant
Compel the Sell
Beverly has the perspective every photography wants access to — the perspective of the buyer. Discover what buttons to push, what doors to open and what secret words to say (or never say) when negotiating your next small, medium or enormous project. You’ll hear about usage fees and how they really work. You’ll learn how to negotiate a campaign or project with multiple shoots. Get all this and much more direct from the source.

Susan Carr – Photographer
Eye on the Price
The mystery of price is revealed and discussed. Susan gives you a full understanding of where to set your all-important base rate. Plus, we’ll examine assignment pricing on a variety of tasks from scouting locations to architecture projects to the corporate direct world. And finally, the confusion over licensing is put to rest with Susan’s keen insights and vast experience. Get the price right, keep the price right.

Maria Piscopo – Consultant
Across the Table
You’re going into intense negotiations with one of the best. Maria Piscopo will provide close-up insight into presenting your real value and backing it up. She’ll explain how to set the stage for promoting your abilities, talent, experience and true value as a photographer. Maria walks us through an assignment request, chronicling the pitfalls and the proven winning tactics. Learn how to negotiate your way into a job and out of any tough situation.

Frank Meo – Photography Agent
The Photo Closer
Frank Meo Frank knows stuff. Franks knows stuff you need to know. Get to know Frank as he tours us through the mind of a top photo agent. Learn how to make the right, lasting and project-scoring impressions on potential clients. Discover the countless tips and advantages Frank has amassed over his long tenure in the biz regarding bidding the assignment and closing the sale. Oh and negotiating, this man can negotiate. By the end of this conversation, you’ll be working hostage negotiations with your local police SWAT team.

Gail Mooney – Photographer, Filmmaker and Lecturer
Priced to Show and Go
Gail Mooney Video work is another animal. It’s not the same art form and it’s not priced the same as still photography. But there are comparisons and correlations. Gail Mooney will direct us through the world of estimating video projects and all its Hollywood-like drama (c’mon Gail, give us some drama). You will learn: all the various responsibilities to charge for, where to price your competitive fees, how to tell if a prospect is on a fishing expedition and how to combine still and video pricing. This motion medium has many moving parts, parts you need to keep track of and under control. When Gail calls, “action” people pay attention.

Now hit the jump for more information and a special audio.

Now this is cool:

Selina will be running a 48-hour Event to kick off the 30 Day Count Down to Clarion Call. On Tuesday May 10 from 9am EST until Thursday May 11th at 9am EST, photographers can enter for a chance at the complete Platinum Package!

This $700.00 + value includes:

A complete set of Clarion Call 1&2 MP3’s. Over 21 hours of Audio information Clarion Call 1 and 2 transcripts over 500 hundred pages of information on developing your vision, selling and marketing, pricing and negotiating commercial photography!

210 super strategies for success from 21 Clarion Call experts on selling, marketing, licensing, negotiating and pricing photo.

AND… 3 months of Selina’s new Success with Selina program at the Platinum level. This is an opportunity to receive a video, mp3 and PDF for three months created by Selina Maitreya to help you grow your business. You will also receive an invite to a special group consult run by Selina with direct access to her in order to ask your questions.

So next Tuesday through Thursday, I would love to see a heck of a lot of you LE followers visiting Selina’s site and getting the info, as well as the ability to win the full package. If you are a Project 52 follower, see this for more information.

Here is the conversation Selina and I had about the new Clarion Call. It was recorded from a phone conversation, so please excuse the audio. Unplanned and off the cuff interviews are so much more interesting, though, so this one is undedited and unabridged. Enjoy.

We are putting the finishing touches on the new Lighting Essentials Bigass Photography Competition coming June 1.

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