by Donald Giannatti | Jan 2, 2015 | Featured, Going Pro, LE News and Info
Finding someone to “cover” for you on a photography assignment can be tricky business. Not just for your client, but for you AND the person who you hire to do the shoot in your place. Look, stuff happens. We all get sick or a relative passes away or there is emergency...
by Donald Giannatti | Nov 24, 2014 | Featured, Going Pro, LE News and Info, PROJECT "52"
One of the most under-rated and least mentioned genre of commercial photography is Industrial/Corporate. It isn’t sexy, and models don’t flock to the studio after hours. The travel is usually not to some awesome resort or fancy hotel, but rather to out of...
by Donald Giannatti | Nov 19, 2014 | Featured, Going Pro, LE News and Info
I have always been a ‘commercial’ photographer. While that included some wonderful editorial and fashion along the way, the bulk of my income was from good old commercial photography. Photographs made for advertisements, brochures, product sheets, illustrative uses...
by Donald Giannatti | Nov 7, 2014 | Going Pro, LE News and Info, PROJECT "52"
The subject was money. And the assignment was for a brochure cover for a financial services company. Layout was included, but optional. The important thing was to not be totally cliche’ about the image, and also not to succumb to a boring shot. This is a most...
by Donald Giannatti | Nov 5, 2014 | Featured, Going Pro, LE News and Info
Are We? Two things recently formed today’s article. One was a note from a commercial shooter who was being setup to fail, and the other from a consumer shooter angry that the client kept wanting more and more retouching… and feeling trapped that it must be done. To...
by Donald Giannatti | Oct 29, 2014 | Featured, Going Pro
My recent Lighting Essentials post on “Systems” (Don’t Be Afraid of Systems) was an overview of some simple checklists that I use to keep focused and create content in an overwhelmingly busy world. The amount of people, information, education,...