FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
“Twenty Four Frames In May”
The Project 52 members were tasked with shooting something different: 24 frames of film - and making every image count. This is a very exciting time with digital instantaneousness... but something can be said about taking one's time to make an image. Limiting the work...
Extensive Post Production with Tomas Jansson
From Project 52 member, Tomas Jansson. An extensive retouch/edit on a fantastic food shot. ALL THE TUTORIALS DURING "SUMMER SCHOOL" ARE BY PROJECT 52 PRO MEMBERS EITHER CURRENTLY ENROLLED OR ALUMNI. Thanks Tomas!
Photographing a Mundane Item… Is Harder Than You Think
Our assignment #46 was to shoot a power strip. A mundane, easy to find, nearly ubiquitous power strip that could possibly be purchased at any store for about $10. It proved to be quite a challenge. These images are from the assignment, and while the photographers all...
Go Beyond Full Frame Without Selling The Farm: Shane Ernest
Going Beyond Full Frame Without Selling The Farm. In this tutorial, I’ll share my reasoning for going beyond full-frame, a few reasons why you shouldn’t, and some simple steps I use to create images that match your vision. While there are huge differences between a...
Post Production (Retouching) of Wardrobe: with Don Fadel
See more of Don Fadel's work at his website.
Fitness Model on Location with Hiram Chee
I was aiming for a clean catalog feel. We shot this image at high noon in a football field. I used an Einstein F13 in a Softlighter without the sock for fill. I also used a -3f stop ND filter on my 85mm F1.8 to get the blue sky and blurred background. I was shooting...
