FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
IMPORTANT BREAKING NEWS
The US Forest Service is BANNING all Photography and Videography done with bent iPhone 6's and 6 Plus's. Plan accordingly.
The Internet Changed The Proposition of Value: Here is How to Fight Back
"Where photographers can succeed is if they abandon the consumers and editorial world who has been over-run by these value perception changes, and instead turn towards the same brands that still pay developers premium salaries for exclusive solutions. As Paul Melcher...
One Light Portraits: A Collection
The assignment was to shoot a portrait with one light. Studio Portrait: Clean background, Simple Light; Forceful, Expressive Portrait Specifics: A very clean portrait shot on a flat field background (wall, seamless, cyc, material, cloth, canvas…) Tightly focused and...
Read more“Here is a photographer that is infinitely patient, and interested in the stubborn core of things. Her images are captured in single exposures of up to half an hour, then painstakingly printed in her darkroom on large format, silver gelatin paper. The methodology is unapologetically old-fashioned, and the results extraordinary powerful.”
Photographing the Canary Islands.
"Here is a photographer that is infinitely patient, and interested in the stubborn core of things. Her images are captured in single exposures of up to half an hour, then painstakingly printed in her darkroom on large format, silver gelatin paper. The methodology is...
It’s A Numbers Game: Part Two
“The Numbers”: Part Two It’s a numbers game… part two of our series. Find Part One here. Last time we discussed the numbers of getting people to see your work, and how that is so important to build a business. It’s been two weeks since that post. How many of you: 1....
Ten Free Photographs for Bloggers/Marketers
PHOTOGRAPH ABOVE BY VIRGINIA SMITH: BRIANA AUSTIN AND DON GIANNATTI (NO LICENSE IS GRANTED FOR THE USE OF THIS IMAGE) Briana and I spent a lot of time making photographs all over the country. We have decided to give some of these away to creatives who may want to do...
