FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
What I’ve Learned So Far: Twenty Three; “On Creativity”
Occasionally we run into the argument of whether or not 'creativity' can be taught, or does it have to be born within us? We read all about creativity and how important it is. We award little statuettes to really "creative" people. Creativity is blessed, cursed,...
What I’ve Learned So Far: Twenty Two; “Photography Is an Incredible Art”
Photography at its best can be a reflection of the world in ways that we have never been seen before. It is the photographer's vision that makes the image become more than it could have been. But at the heart of the photographer's vision, there is a deep foundation of...
What I’ve Learned So Far: Twenty One; “Don’t Be A Clone”
Nobody likes a clone. A clone is a copy, a non-authentic 'ringer' that has no soul, no guts, no passion, no quirks or guilts or pleasures. And it is way, way too easy to be a clone. Just copy something or someone and do that as you. But it is you. Case in point. A...
What I’ve Learned So Far: Twenty; “Gravity; A Force of Nature, Not a Way of Life”
One of the more difficult things to wrap our arms around is that not everyone out there wants us to succeed. In fact, the numbers are highly stacked against us. More people will seem to want to douse your flame of passions before it gets lit than will block the wind...
What I’ve Learned So Far: Nineteen; “It Isn’t What You Shoot, It’s HOW You Shoot What You Shoot”
In the 'business' of photography some things have changed drastically since I started out a long time ago. From "day rates" to "snip tests" some of what we did as a normal part of our creative lives have either vanished or have been recreated into some new language -...
What I’ve Learned So Far: Eighteen; “It Costs What It Costs”
Have you ever purchased a car? From a dealership? All the run around they do, the "let me take this to my manager" BS, and the "hey, what do you want to spend per month for this little honey..." makes me cringe. I am a marketer, and that stuff makes me laugh. But it...
