FOURTH ANNUAL ‘WE AIN’T SELLING NOTHING’ BLACK FRIDAY EVENT
In the US, the Friday after Thanksgiving is called “Black Friday”. It is an expression of accounting… being in the black. This is good (profit) rather than being in the red (deficit). The retailers look to this day as a bellwether as to the seasonal sales. It is a time of outrageous sales that work very, very hard to separate you from your hard-earned money.
I know we ain’t offering a big screen TV for $24, nor do we have any actions, presets, or ebooks for sale this week. If you want crowds, have at it… masks and all, I guess.
This will be my fourth year of FREE Black Friday presentations. If you want to take a bit of a break from fighting soccer moms for the latest in all things for a better kitchen, you could elect to spend some time with us here at Lighting Essentials.
We have some stuff to share, and we don’t charge a thing.
WORKSHOP ONE: BUILDING A POSTCARD PROMO IN PHOTOSHOP
This is a simple project for setting up your card with bleeds and content areas so that customizing it or making several matching cards is easy. We will start with a blank canvas, three images, and a basic design that will make the work look great.
WORKSHOP TWO: CREATING A STRATEGY AND IMPLEMENTATION PLAN FOR SOCIAL MEDIA
Are you wanting to figure out all the moving parts of how to create content for a solid social media promotion? This is the hour for you. We will show you how to integrate a few simple content creations into a workable solution. Instead of creating different content for all the different platforms, find out how to use the same content in different ways across the platforms.
PHOTO TALK FRIDAY: PROJECT 52 IN THE MEMBER’S WORDS
Project 52 Pro System is enrolling starting on Thanksgiving. We will have several P52 members on this call to discuss what Project 52 has done for them. Alumni will join new members to discuss the approach we use, whether it is effective, and you can ask questions. We will look at the process and the results of the training.
WORKSHOP THREE: CREATING FLOW IN A LINEAR PRESENTATION
Whether it is a printed portfolio, an online presentation, slideshow, or print show, the order in which you display your work can make a huge difference. In addition to the flow, the decision of whether and how to use borders, bleeds, or keylines will also enhance (or take away from) your image presentations.
01: Lighting Class: Light Principle One: The Size of the Light Source
Let's look at light and the four principles of how light works. First up, the size of the light source in relation to the size of the subject. Imagine looking out the window at the front yard and without seeing the sky knowing whether it is sunny or cloudy. We do...
Assignment 1, P52 LE Edition, Portraits for Newspaper
Assignment Number One: Brief: A local newspaper has annexed an adjoining town when its newspaper folded up shop. The in-house creative at the paper wants to make a splash in the area by featuring some of its residents exclaiming happiness and joy that they can now get...
02: Lighting Class: Light Principle Two: The Distance of the Light Source
DISTANCE OF THE LIGHT SOURCE FROM THE SUBJECT The second principle of light is the distance of the light source from the subject. One thing for sure, if it is artificial light, the distance of the light source from the subject can change the size relationship, but...
03: Lighting Class: Lighting Principle Three: The Color of Light
LIGHTING PRINCIPLE THREE: THE COLOR OF LIGHT We see light usually as a white source, or at least a neutral source. It isn't. neutral, it has a color to it and that color can influence all the parts of your image, from shadows to highlights. We don't see the color of...
“Lighthouse: Maine; A Photoshop Twist
I recently rediscovered this image from a shoot I did in Maine a few years ago. I really wanted this image to work, but after trying it several times it just didn't have the snap I wanted. A few days ago, I was revisiting that shoot for a client and found the image....
04: Lighting Principle Four: Angle of the Light Source to Subject / Camera
Lighting Principle Number Four: The Angle of the Light to the Subject and the Camera Law of Physics: Angle of Incidence equals the Angle of Reflection. This is an axiom that a lot of people hear and repeat without taking careful note of what it means to their...
